Four TVC versions were released along with an integrated print campaign in the Yemeni Market for Nogoum Chocolate. The manufacturer Genpack is introducing a new communication approach in the market at which the brand will have a unique identity among competition.

Point of View produced its first TVC in Yemen for Al Hana the leading yogurt brand in the Yemeni market produced by NADFood. The project was an adventure at which we had tackled the cultural authentic side of Yemen with all its demographic segments.

Welaitian is a newly launched fast food chain in Egypt offering value for money sandwiches. Point of View created the Welatatin first awareness communications with a striking jingle along with a heavy outdoor network campaign.

Point of View placed the first campaign for Mall of Arabia. Mall of Arabia is considered the biggest shopping mall in Egypt owned and managed by Arabian Centers that is based in KSA and owned by Fawaz Al Hokair Group.

Point of View launches the Gloria Ceramic new campaign staring Amr Waked and Arwa Gouda, the campaign was developed on magic platform with a new concept and approach away from the cliché ceramic communications that had been broadcasted in the last 20 years.