Founded in Cairo, Egypt in 1999, Point of View is a full-service integrated marketing communications agency. Our marketing sense, innovative minds, dedicated talents and international experience are the powerful mixture that brings life to a perfect synergy – it helps us deliver maximum value to our clients through cutting edge insight and unmatched solutions.

We established our U.A.E. branch in Dubai back in 2012 that serves our clientele in the GCC offering them a wider range of services that meets their expectations and giving us a global exposure that increase our talents and resources base.

What drives us

Point of View has your brand needs covered from the start to the finish line. We are driven by three key elements; brains, passion and our relationship with our clients.


At Point of View, we create brand experiences by telling informative, exciting and powerful stories that instantly connect to your target audience; the true meaning behind your brand is allowed to emerge with a fresh, polished perspective.

From branding to creative strategies, from the idea to the execution of full-fledged communication campaigns; We are a full-service entity aiming to boost brand ideas among the target audience at large and positively impact your bottom line.


Our goal is to create brands and messages with efficient placements among channels of communications to reach their targeted audience in their most receptive state of mind. Our stakeholders are offered respectful and honorable conduct, thereby maintaining their indispensable and valuable loyalty.

We aim to expand our services in the region, that is the plan which satisfies our pleasure of doing what we passion the most, enhancing brand recognitions and equities in different markets.


We offer dedicated and focused understanding of needs by working step-by-step with our accounts/brands to reach the desired results. We offer innovation with a world-class quality that gives professional results across multiple disciplines – whether it is adhering to the strictest of guidelines or pushing the boundaries of trends.

Finally giving value, our clients are our partners, the consultations we offer them are the recommendations we would follow if we ran their brands.

We welcome diversity and challenges, that is why to date, Point of View has proudly served a broad and colorful spectrum of industries, clients and brands from multi-national, leading regional and local firms – compiling an exciting collection of branding and communication projects into our portfolio.