H’la Full Integrated Campaign
Point of View launched a new campaign in the Egyptian market for H’la cooking oil brand, the brand is produced by ARMA Food Industries, one of the leading Oil manufacturers in the region. H’la had a high awareness level since it was launched in 2006. However, it was decided by ARMA to relaunch it in 2018 after almost 6 years without communications to improve its market share.
The new campaign gave H’la oil a new trendy look and feel after developing all details like visuals, color palette, calligraphy and more at which it highlighted the edge of lightness due to its high quality and purity. The campaign integrated ATL and BTL communications mediums, it included: TVC, OOH, Radio, POSM, Digital & Social Media, On-ground Activations, etc.